Online search to make up lost time with AI

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Online search to make up lost time with AI
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SAN FRANCISCO: Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence. The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots

SAN FRANCISCO: Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence.

Microsoft, long considered big tech's boring uncle, has jumped fearlessly and some say blindly into generative AI search with an update to Bing, the long-struggling also-ran to Google. "Now, search does the heavy lifting for you," said Cathy Edwards, VP Engineering at Google, during the company's annual I/O developers conference in California.At the conference, matching Bing, Google presented the latest iteration of its web search juggernaut, but instead of the constellation of links that confronts you today, a chatbot offered a few paragraphs to answer what you were looking for.

Beyond search, Google and Microsoft have deployed generative AI tools to other products, from cloud to word processing, presenting bots as helpful"co-pilots", to use the term hammered home by the Windows-maker."I think search is going to be fractured into a million pieces, and integrated into all sorts of interfaces, and not just one monolithic centralised place, which is what Google has become," said John Battelle, author and media entrepreneur.

The bot, powered by personal data, would buy the best vacuum cleaner according to your tastes, habits and current promotions, sparing a long and tedious search.

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