Opinion | Why the 'nepo baby' celebrity backlash is so revealing

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Opinion | Why the 'nepo baby' celebrity backlash is so revealing
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Emma Gray: The rich and famous still don't seem to understand how privilege actually works.

On Dec. 19, Vulture published a comprehensive editorial package exploring the rise of the term, its cultural resonance and why a phenomenon that is decidedly not new — connections help you get ahead! privilege begets privilege! — came to a head in 2022. The package was anchored by Nate Jones’ essay “How a Nepo Baby Is Born.”. “A baby is a bundle of joy; a nepo baby is physical proof that meritocracy is a lie. We love them, we hate them, we disrespect them, we’re obsessed with them.

On some level, I understand the innate defensiveness that these nepo babies feel. After all, we live in a country obsessed with the myth of the American Dream, a core part of which is the idea that we are all self-made, pulling ourselves up by our bootstraps. Of course, this dream is fundamentally. Privilege of different kinds has literally always dictated cultural and socioeconomic capital, especially in the United States.

I also sympathize with celebrities who feel like they can’t win. We demand so much from these nepo babies, especially if they are the spawn of truly famous parents. We photograph them from infancy. We breathlessly consume articles with headlines like

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