For the first time in its nearly century-long existence, the famous hot-dog-shaped vehicle is changing its name.
Oscar Mayer says the new Frankmobile name “pays homage” to the new recipe for its hot dogs rolling out this summer. Despite the change, the Frankmobile looks largely the same compared to its predecessor – other than a new decal on the vehicle’s side displaying the Frankmobile name. Oscar Mayer was coy about whether the name change is permanent, telling CNN that it’s “trying out to see if it ‘cuts the mustard’ with its fans,” a company spokesperson said.
“While some competitors focused on having strong flavors on a few aromatics like garlic and/or onion, our team worked to balance these out while still keeping strong beef brothy notes throughout the dog,” a spokesperson said. Specific details about the new recipe weren’t revealed. The Wienermobile dates back to 1936, when Carl Mayer told his Uncle Oscar about a new advertising idea that was a literal marketing vehicle for the company.
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