P&G Chief Brand Officer Marc Pritchard is intent on moving away from 'annoying' ads and toward funding shows and other types of content that are 'creative' rather than cluttering. It's funding a new show on National Geographic called 'Activate,' a six-part season focusing on extreme poverty, inequality and sustainability, produced with not-for-profit Global Citizen and production company Radical Media.
National Geographichas unveiled its latest marketing move, featuring multiple brands and a TV show. But this isn't traditional product placement — far from it.
However, its Chief Brand Officer Marc Pritchard is intent on moving away from "annoying" ads and toward funding shows and other types of content that are "creative" rather than cluttering.
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