Paradigm Invests in U.K. Sync, Sound Branding Agency Pitch & Sync

Paradigm has made a strategic investment in U.K. sync and sound branding agency Pitch & Sync, expanding its music representation practice. Details:

Paradigm said Monday it has made a strategic investment in U.K. sync and sound branding agency Pitch & Sync, expanding its music representation practice.

"Complementing the work of Paradigm’s in-house Brand Partnerships and Corporate departments, Pitch & Sync’s knowledge of the emerging artist network also provides new A&R opportunities for Paradigm,” the agency said. "We’ve been collaborating for many years now, and this seemed like the next natural step," said Paradigm London partner James Whitting. "They’re leaders in their field, and we’re excited about what Pitch & Sync can achieve in tandem with our wider Paradigm Brand Partnerships business."

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