Paramount+ and Showtime to integrate content, rebrand later this year

Media giant Paramount Global Inc. on Monday announced it plans to merge its Paramount+ streaming service with its premium cable channel, Showtime.

The integration, set to take effect later this year, essentially means Showtime subscribers on cable will get to watch Paramount+ content, such as “1923” and “Star Trek: Picard,” and streaming subscribers to the premium tier of Paramount+ will get access to Showtime titles, such as “Yellowjackets” and “Billions.” Subscribers of the lower-priced, ad-supported tier of Paramount+ will...

The move is intended to make Paramount+ more competitive in an increasingly crowded streaming environment, and make it more comparable to rival Warner Bros. Discovery Inc.’s WBD HBO Max, which streams HBO content as well as originals, and will merge with Discovery+ later this year. Pricing and additional details will be released in the coming weeks. Currently, Showtime is available to Paramount+ subscribers as an add-on.

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