Paris Games reboot Olympic brand, raising bar for LA

Paris Olympics News

Paris Games reboot Olympic brand, raising bar for LA
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PARIS: Just a few weeks ago, the chances of a successful Games in the City of Light seemed slim. France was in a political crisis. Security officials were fearful of an attack. Many French peop

The Olympic rings are seen in the tribunes during the 2024 Summer Olympics closing ceremony at the Stade de France, Sunday, Aug 11, 2024, in Saint-Denis, France. PARIS: Just a few weeks ago, the chances of a successful Games in the City of Light seemed slim. France was in a political crisis.

Underlining the idea of an institution that has reclaimed its mojo, the closing ceremony was due to feature a"Golden Voyager" who passes through a dystopian future where the Olympics have vanished and must be rediscovered. Paris has also avoided scandal, with geopolitical crises such as Ukraine and Gaza peripheral issues in the bubble of the Games while the US election rollercoaster and riots in Britain hogged the headlines.

"If LA would like to copy the Eiffel Tower, it would be a recipe for disaster," Bach said."Each Olympic Games has to be authentic, has to be creative, has to show the culture of the host country."

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