Stomper: 'My usual instant coffee reduced the number of sticks in one pack from 15 to 13 sticks. There's a term for this – it's called 'shrinkflation'.'
But have you noticed that not only are you paying more, but you are also getting less?Sharing a photo of two similar-looking but different packs of Old Town White Coffee With Natural Cane Sugar 3-in-1 instant premix, he said:"Brands have an interesting way of fighting inflation while maintaining profits.
"My usual instant coffee reduced the number of sticks in one pack from 15 to 13 sticks. There's a term for this – it's called 'shrinkflation'."The pack on the left was imported from Malaysia and sells for S$6.50 at a small neighourhood shop, whereas the one on the right was sold at local supermarket chain NTUC FairPrice for S$7.30."
That would mean a price hike from 43 cents per stick to 56 cents per stick, which is an increase of about a 30 per centGet more of Stomp's latest updates by following us on
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