In the big unveiling Thursday on the “Saturday Night Live” stage at 30 Rock, NBCUniversal leaders described Peacock as a 21st century iteration of a broadcast network. For sure, the Comcast a…
via MVPD operating systems. Peacock will be ad-supported, which means circulation is important. NBCU plans to give Peacock to operators for free in order to juice its initial user base. Peacock has committed to carrying no more than five minutes per hour of commercials as a means of improving the user experience. The more widely Peacock is sampled, the better for NBCU to deliver for its advertisers.
The service will include a host of live short-form clips of news and sports, using its established stars. NBCU’s investment in Olympic rights will be well exploited in short-form and documentary content on Peacock. NBC News stars Lester Holt, Savannah Guthrie, Rachel Maddow, Chuck Todd and Becky Quick were on stage at the presentation, upfront style, to talk up plans for “curated” news and info segments produced for Peacock by NBC News, CNBC and NBC Sports.
Strauss and NBCUniversal advertising chief Linda Yaccarino mentioned more than once that consumers are likely to soon feel “subscription fatigue” with so many new players chasing a monthly check for video packages.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Factbox: How NBCUniversal's Peacock streaming service likely stacks up against othersComcast Corp's NBCUniversal will provide details on its planned Peacock vid...
Read more »
NBCUniversal's Peacock ends phase one of the streaming era; phase two will test theory of disruptive innovationNBCUniversal's Peacock ends phase one of the streaming era; phase two will test theory of disruption
Read more »
NBCUniversal's Peacock ends phase one of the streaming eraNBCUniversal is set to unveil its streaming service Peacock on Thursday at an investor day in New York.
Read more »
NBCUniversal Unveils Peacock Launch Date, Pricing TiersUnlike rival services Disney+ and HBO Max, Peacock will launch with multiple ad-supported offerings.
Read more »
Peacock Programming: List Of NBCUniversal Streaming Service’s Series, Films, Sports, News & MoreNBCUniversal’s streaming service Peacock goes live on April 15, and here is a list of all the programming it will offer in the first year. Subscribers will get original and acquired series an…
Read more »
‘Law & Order’ Finally Set for Streaming Debut on NBCUniversal’s PeacockCh-ching! The original “Law & Order” is finally make its streaming debut later this year on NBCUniversal’s Peacock. The deal between producer Dick Wolf and NBCU calls for six …
Read more »