Peloton shares took a beating after its latest advertisement, criticized by many as sexist, drew criticism on Twitter
) latest Christmas advertisement has been widely criticized on social media as being “sexist” and “dystopian”.
The company spokeswoman said on Wednesday it was disappointed how some people had misinterpreted the commercial, which also had other positive feedback on a campaign that was meant to celebrate fitness. Comedian and writer Jess Dweck compared the advertisement, which has been viewed more than 2 million times on YouTube, with an episode of Netflix’s dystopian anthology series “Black Mirror”.
Founded in 2012, Peloton sells indoor exercise bicycles and offers packages requiring memberships to access live and on-demand classes from home. Its flagship product is a stationary bike priced at over $2,200.
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