The company has an entertaining defense for its unfortunate role in And Just Like That.
fans, like me, are saddened by the news that Mr. Big dies of a heart attack. Mr. Big lived what many would call an extravagant lifestyle - including cocktails, cigars, and big steaks - and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.
More than 80% of all cardiac-related deaths are preventable through lifestyle, diet and exercise modifications. And while 25% of heart attacks each year are in patients who already had one , even then they are very, very treatable. The lesson here is,! It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely.
Hear that? Peloton didn’t kill Big. His “extravagant” lifestyle did. To be fair, I believe Peloton that its bikes won’t kill me, but it’s not every day you see a luxury fitness brand blame a fictional character for his choices. I even feel a little bad for Peloton here—not because of the potential negative impressions this will create health-wise, but because sexagenarian Mr. Big was kinda lame, and their bikes are supposed to be cool.
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