PepsiCo has spent the last few years working to incorporate artificial intelligence (AI) into its sales and product development processes, in addition to quality control.
is incorporating artificial intelligence into its processes for tracking consumer demand and new product development, helping the company boost its sales and bring new products to consumers faster.
"PepsiCo has always been using technology to engage with our consumers," Kanioura said in a corporate fact sheet on the company’s AI initiatives in 2021. "Now, because of AI we can understand what consumers want and how they want to be engaged. We have millions of data sets to tailor our products and create experiences that are highly customized."
Another example of AI-generated insights informing PepsiCo’s product development came when research found consumers were interested in immunity, which led it to start producing Propel Water with immunity-boosting ingredients, and the new product made it to store shelves six months later.a subsidiary of PepsiCo that features Cheetos
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