Period-tracking apps are trying to make women feel safer about their data after the end of Roe v. Wade

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Period-tracking apps are trying to make women feel safer about their data after the end of Roe v. Wade
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Some privacy experts are skeptical about how much a feature like anonymous mode can separate the user from their personal health data.

With that in mind, some popular services are rethinking the data they collect from users and also stressing the privacy protections they already have in place — but it remains to be seen how much those efforts will protect women, or ease their minds in this new era.Online abortion pill interest soars after the demise of Roe v. Wade Flo, the leading menstrual cycle tracking app with 240 million users, announced an"anonymous mode" option last week.

"It is important to understand that European law protects our community's sensitive health data." Flo and Clue are part of a much larger market. The"FemTech" industry, as Clue founder Ida Tin has coined it, groups together tech used to support and further female healthcare, and is projected to grow to $60 billion globally by 2027. according to Emergen Research, a market research and strategy consulting company.

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