Perspective: Apple is trying to be the future of news. Again.
A customer enters the Apple store in New York last year. By Rob Pegoraro Rob Pegoraro covers technology for Yahoo Finance, USA Today, Wirecutter and other sites. From 1999 to 2011, he wrote The Post’s personal-tech column. March 25 at 6:00 AM On Monday, Apple will announce its latest move to remold itself into a media titan: new subscription-based video and news services.
And from its own, since this won’t be the first time Apple has put itself forth as a possible solution for journalism’s business problems. The Daily faced other usability issues — for instance, it shunned the Web — and by December 2012, News Corp. gave up on the app.Other iPad publishers who persevered kept bumping into issues with customer-management basics, thanks to Apple keeping subscriber details to itself.
Newsstand publishers, however, couldn’t convert a Newsstand app to a regular one not tied to a specialized format without losing existing subscribers, couldn’t take those subscribers along to a new app or even email them about a new app, thanks to Apple keeping subscriber details to itself. After putting Newsstand out of its misery with 2015’s iOS 9, Apple replaced it with its Apple News app. This provides an elegant, streamlined view of partner sites’ stories, with helpful curation from professional editors and without the usual din of interruptions from too-pushy ads.
Apple News also hides publications from readers with the apple.news links its “Share” button generates; when users replace its suggested summaries with their own descriptions, readers on Twitter and elsewhere can only wonder where they’ll go.
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