PewDiePie's huge campaign to swat away T-Series and keep his YouTube crown is slowing down

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PewDiePie's huge campaign to swat away T-Series and keep his YouTube crown is slowing down
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India is a huge new market for YouTube, with lots of users preferring content in the local languages. PewDiePie is finding the competition tough.

, T-Series has a stronger and more consistent growth trajectory. The reason? India's 1.3 billion population is getting online, and they love YouTube.PewDiePie saw a massive spike in subscribers after a fan campaign, but it's slowing down.You can see Kjellberg tended to gain new subscribers in the hundreds of thousands through most of 2018.

The campaign almost immediately started slowing down, with Kjellberg gaining around 4 million subscribers in January, and a similar number in February.

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