The most recent women's fashion week registered a 90% jump in unique visitors.
The data underscores that IRL fashion shows have been a boon to the federation’s online portal, which hosts livestreams, pre-recorded show videos or creative films, replays of IRL shows and an array of editorial content that is open to fashion professionals and the general public alike.
“The media impact value is stronger when you have physical shows,” Morand explained. “We are really in a phy-gital world with a complementarity between creative expression and communications.” Unique visitors to the federation website for the menswear shows, which took place from Jan. 18 to 23, rose 4 percent versus a year ago to 156,000 unique visitors.
Haute Couture Week in Paris, held from Jan. 24 to 27, generated a 22 percent increase in unique visitors to 94,000, while page views vaulted 95 percent to 389,000. MIV, meanwhile, dipped 33 percent to 48 million versus the year-ago January.
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