Pilot Project Brewing considered heading to the Chicago suburbs to expand its unique model of launching new beer brands, but found opportunity north of the border — so it is Milwaukee-bound instead.
Patrons gather for a Luna Bay Booch Co. launch party at Pilot Project Brewing, 2140 N. Milwaukee Ave., Friday, Sept. 27, 2019, in Chicago.unique model of launching new beer brandsThe Logan Square brewery will continue producing small and experimental batches for an array of upstart brands in Chicago, but the bulk of its production will be in a 43,000-square-foot former Pabst warehouse that Milwaukee Brewing Co. converted to a vast, modern facility in 2018.
The $8 million project is being financed with an investment from Chicago-based alcoholic beverage venture capital firm InvestBev, which Pilot Project co-founder Dan Abel said is acquiring a minority stake in the Chicago and Milwaukee operations, as well as future expansion.
Pilot Project quickly ran out of capacity after launching in 2019, Abel said, and has subcontracted production at several other Chicago breweries. That production will be shifted to the Milwaukee location, which also features a beer garden, a taproom and a restaurant.“We want to support growth for as long as willing to work with us, but we also don’t want to be inhibited from launching new and fresh ideas,” Abel said. “Now we can do both in tandem.
Pilot Project has launched more than 13 breweries and beverage companies since its founding, includingand Azadi breweries, and Luna Bay and ROVM hard kombucha brands. The Pilot Project model is meant to kick-start new brands until they’re able to branch out on their own; an example includes Duneyrr, which produced beer at Pilot Project before
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