Pinterest's search overhaul makes it easier to find plus-size fashion

Pinterest's latest update is aimed at improving the visibility of plus-size fashion and other styles that highlight a broader spectrum of body shapes and sizes.

It took a similar approach in looking at ways to tweak its algorithm to surface results that would be more inclusive for the plus-size community. Ha says the Pinterest’s algorithm has been trained on more than 5 billion images and videos on its platform to detect and categorize different body shapes and sizes. The company also tapped advocates and creators from the plus size community for advice on the changes.

According to Ha, early results suggest the feature is effective. She says that the representation of different body types in search results for women’s fashion has improved by more than four times since implementing the algorithmic tweaks. Though the changes are limited to women’s fashion and wedding-related content for now, she says the company is looking to expand body type representation into other categories as well.

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