After resellers swarmed both Pokémon's official store and the Van Gogh Museum in Amsterdam, the Pokémon Company is trying again.
Late last month, what should’ve been a cutesy, even educational collaboration between Amsterdam’s Van Gogh Museum and Pokémon flared up into an absurd disaster as scalpers hungry to continue turning a profit on rare Pokémon merchandise raced to get their hands on as many behatted Pikachus as humanly possible. Now after a period of silence, the Pokémon Company is at least trying to fight back.
A similar restriction on access to the card was already put into place after the initial launch of the collaboration at the Van Gogh Museum, seeking to keep supply for attendees as the accompanying exhibition runs through January 2024. The move should at least help to bring down some of the absurd prices the promotional card is bringing on the aftermarket—the less exclusive it becomes, the less desire from resellers to lock down access.
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