Popeyes started the chicken sandwich wars in 2019 — and it's adding a new entree to the battle
The $4.99 Buffalo Ranch Chicken Sandwich is available for a limited time starting Tuesday, and it features classic ingredients with a twist: hand-battered crispy chicken on a brioche bun with pickles, but topped with a new sauce that's a mix of buttermilk ranch and spicy buffalo. When Popeyes first launched its chicken sandwich three years ago, the product sold out within a couple of weeks.
McDonald's, KFC, Wendy's and others have launched their own new chicken offerings, and those efforts are paying off. Read More"Chicken sandwich volumes remain pressured by competitors which ... started making their sandwich debuts in early 2021," said Jose Cil, CEO of Popeyes' parent company Restaurant Brands International , during a February analyst call.
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