Porsche's recently announced partnership with Apple is another sign of big tech's push into the car:
Porsche is providing drivers with a free six-month subscription to the music streaming service, which otherwise costs $9.99 a month, and three years of free connectivity. Porsche and Apple seem to make a natural pair as 80% of US Porsche owners use an iPhone,Additionally, Zellmer said Porsche values Apple's commitment to privacy, as the automaker"will always be very cautious about whom we grant access to our digital ecosystem in our cars.
Google has created an infotainment operating system that is baked into the car so drivers don't need to connect their phones via Android Auto. Earlier this year, Googleit would open its Android Automotive OS to third-party developers of media apps such as for music or podcasts, before expanding to navigation and communication apps in an effort to build an infotainment app ecosystem.
As tech giants get more involved in the auto industry, automakers should look to forge partnerships to expand their vehicles' offerings. Consumers' in-car time is rising, with the average US driver spending overEntering the car enables big tech companies to dominate more of a consumer's time that previously would've been spent with other sources, such as the radio or a connected phone app.
This will only become more important as autonomous vehicles begin to hit the roads and the key differentiator between the vehicles and services of automakers becomes the in-car experience.Sign up for the Transportation & Logistics Briefing to get it delivered to your inbox 4x a week. >>pass to Business Insider Intelligence and gain immediate access to the Transportation & Logistics Briefing, plus more than 250 other expertly researched reports.
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