Prime Video U.K. Boss: ‘Future of Streaming is About Range and Convenience’

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Prime Video U.K. Boss: ‘Future of Streaming is About Range and Convenience’
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Prime Video U.K. managing director Chris Bird said “there’s never been a better time to be an audience” when asked about the saturation of streaming services available to consumers. “The breadth an…

Prime Video U.K. managing director Chris Bird said “there’s never been a better time to be an audience” when asked about the saturation of streaming services available to consumers.“The breadth and selection of content available has never been more pronounced,” he said. “Everything is available all the time. I think the future is about range and convenience. Services that can provide that will be sustainable.

“The problem that Roku solves in the U.K. is a very different one” [to the U.S.]. The U.K. is lucky to be blessed with an extraordinary availability of content that’s licenced fully funded and ad funded.” “One in 10 tracks that stream globally is by a British artist.”“Streaming is phenomenal value for money and for the price of a subscription compared to what the price of CD was, it’s phenomenal.

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