Proton has introduced the Proton Operational Excellence (POE) initiative to enhance customer satisfaction.
Proton has introduced the Proton Operational Excellence initiative to enhance customer satisfaction. The carmaker says that this ‘meticulous strategy’ aims to improve the performance of Proton’s service centres nationwide, which in turn will increase customer trust.
Strategies include securing preferred appointment dates and aligning service processes with customer needs. Technician development is also central to POE, with comprehensive training programs ensuring continuous skill elevation. This initiative equips technicians with advanced knowledge, keeping them at the forefront of automotive technology for efficient resolution of issues.
“It’s our way of saying we’re here for you, ready to keep you on the road with minimal disruption. We’ve strategically opened two new warehouses in Peninsular Malaysia, along with a new warehouse in East Malaysia, Kuching and soon to be launched Kota Kinabalu, catering to parts demand and supply in that region,” he added.
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