French advertising and public relations company Publicis has agreed to acquire Alliance Data’s Epsilon Unit for about $4.4 billion
French advertising giant Publicis Groupe SA has agreed to acquire Alliance Data Systems Corp.’s marketing-services business for $4.4 billion.
News that the companies were near a deal for the business—known as Epsilon—that works with advertisers on loyalty and email-marketing programs, was reported by The Wall Street Journal on Saturday.
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