Punchbowl News, the two-year-old Congress-focused media startup, will launch a text-based breaking news service this month to send real-time alerts to paid subscribers, according to the company's founders.
Punchbowl News, the two-year-old Congress-focused media startup, will launch a text-based breaking news service this month to send real-time alerts to paid subscribers instead of relying on Twitter, according to the company's founders.
Punchbowl will send the messages using a platform called Subtext that works with dozens of media companies and thousands of creators to send users real-time news updates. For now, the company doesn't plan to offer the messages beyond its subscribers, seeing the service as an added benefit for paying customers.
Punchbowl brought in over $10 million in its first year in business in 2021, with around 10% of that revenue coming from subscription fees, AxiosThe alerts will be used mostly to inform readers about news that breaks between newsletter updates. Punchbowl publishes three newsletters a day, five times per week.
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