“Simply because it’s digital does not by default make it sustainable.'
Not so fast.
“This is the first time that we are measuring the impact of a purely digital event, and we get to make the comparison with the physical edition of the same event, so this is exciting to say the least,” Rosén enthused. “We have been constantly surprised when nerding out and measuring the eco-friendliness of different organizations, products and events.”
Now “we are in the beginning of digital sustainability where we have the opportunity to control and curate our presence in the cyber environments,” said Evelyn Mora, founder of Helsinki Fashion Week. “As we see Helsinki as a test bed, we want to focus on the most innovative approaches to sustainability.”
Normative is currently “crunching all the data points” from the most recent IRL Helsinki Fashion Week using its proprietary software, and preparing to monitor the digital one, which will encompass 3-D fashion shows, interactive livestreams, and cyber networking opportunities.
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