Quibi’s launch received a tepid response Monday on social media, far below the amount of attention generated by Disney Plus and Apple TV Plus on their launch days. According to data from soci…
, Quibi was the subject of 46,554 Twitter posts on April 6. In comparison, Apple TV Plus received 8.6 times more Tweets on Nov. 1, when it launched, while Disney Plus appeared in 23 times more Tweets when it bowed on Nov. 12.
“The early social media reaction to Quibi indicates that while there’s less volume of interest around the platform compared to Disney Plus and Apple TV Plus at launch, the app is generating real-time conversation around their reality shows,” said ListenFirst chief marketing officer Tracy David. According to ListenFirst, the most popular topic around Quibi the day it launched was Ariana Grande. There were 5,365 Twitter posts mentioning both Grande and Quibi, around the series “&Music” .
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