LOS ANGELES: Quibi, the multi-billion-dollar streaming platform launching Monday (Apr 5), is betting it can transform entertainment with short, ...
LOS ANGELES: Quibi, the multi-billion-dollar streaming platform launching Monday , is betting it can transform entertainment with short, Hollywood-quality clips to watch"on the go" - even as much of the world is trapped at home.
"Honestly, we don't know, because we are launching in unprecedented times," said Meg Whitman, who previously led eBay."I don't think any of us have ever seen anything quite like this." Big Hollywood names have committed to work with Quibi thanks to its founder, Jeffrey Katzenberg, a towering figure in Tinseltown who ran Disney Studios for a decade and co-founded DreamWorks.Launch movies such as psychological thriller Survive - starring Game of Thrones alumna Sophie Turner - and Liam Hemsworth's dystopian"Most Dangerous Game" are expected to draw early subscribers.
"We certainly hope the production will be back online soon," said Whitman."We just don't know ... You have to tolerate ambiguity well." "Two weeks ago, we thought maybe four or five of these 'Daily Essentials' would actually not be able to get into production for us," she said."But they've all come on."Subscriptions will cost US$5 monthly with ads, or US$8 without. But with cash short for many as unemployment surges, Quibi last month extended its two-week trial period to a 90-day offer.
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