Quibi CEO Meg Whitman, who is 67 days away from the launch of the company’s ambitious new streaming service, claimed that the company doesn’t really see the likes of Netflix, Hulu or Di…
is designed for on-the-go viewing between 7 a.m. to 7 p.m. — with all of its content designed to be watched on a smartphone.
The mobile-video streaming company, founded by media mogul Jeffrey Katzenberg, is an ambitious play — coming into the subscription-streaming game amid a frenzy of activity. “My job is to get the very best out of Jeffrey,” quipped Whitman, who was interviewed by Upfront Ventures managing partner Mark Suster.
Everything on Quibi is made for mobile, with episodes of less than 10 minutes. “We will be the first streaming service that launches without a library because everything needs to be uniquely made for Quibi,” Whitman said. “You can’t take a 60-minute [episode] of ‘Game of Thrones’ and chop it up into 10-minute segments.”
Quibi is investing in mobile content at levels commensurate with primetime TV shows. YouTube creators, she estimated, may spend between $500-$5,000 per minute of video. Quibi is spending up to $100,000 per minute, or $6 million per hour, on production budgets for its top-tier originals, plus a 20% profit margin to the creator. Creators and studios own the intellectual property, and they reclaim rights to the content after it’s licensed to Quibi for seven years.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Technology Journalist Laurie Segall Will Join ’60 Minutes’ Quibi ProjectLaurie Segall, a technology journalist and entrepreneur, has been named a correspondent for “60 In 6,” the new program being developed by “60 Minutes” for Quibi, the short-f…
Read more »
What to Watch on Wednesday: ABC and Fox offer two takes on Harry and Meghan's royal controversyWe know TV has a lot to offer, be it network, cable, premium channels, or streaming platforms including Netflix, Hulu,…
Read more »
What to Watch on Thursday: Take one last trip to 'The Good Place'We know TV has a lot to offer, be it network, cable, premium channels, or streaming platforms including Netflix, Hulu,…
Read more »
‘The Quest’ Revived as Disney Plus Brings Back ABC Fantasy Reality Show (EXCLUSIVE)Disney Plus is reviving “The Quest,” a critically acclaimed but short-lived fantasy reality series that aired on ABC in summer 2014. Casting is under way for a new version of the series…
Read more »
Ron Howard Gives Update on ‘Willow’ Disney Plus Series: ‘No Greenlight Yet’While the prospect of a sequel series to Ron Howard’s 1988 fantasy feature “Willow” has gotten fans frothing at the mouth, Howard told Variety that Disney Plus still hasn’t …
Read more »