'Ready to claim their power': Apple, Amazon facing emboldened labour movement after key inroads

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'Ready to claim their power': Apple, Amazon facing emboldened labour movement after key inroads
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Union organizers say the movement gaining momentum at big tech companies is just the beginning. Find out more.

, Apple saw its staff in Oklahoma City vote overwhelmingly to join the Communications Workers of America, becoming the second store to unionize among the company’s roughly 270 U.S. outlets. Amazon workers, meanwhile, walked off the job Friday in San Bernardino, California — the kind of workplace mobilization that used to be all but unheard of at the e-retailer, but became increasingly common during the pandemic.

Apple, the world’s most valuable company, has been increasing pay and adding new benefits in the face of the unionization efforts. In May, Apple boosted its national minimum retail wage to US$22 an hour. Just this past week, the company announced a suite of new benefits, but told its unionized employees they wouldn’t be receiving the perks without negotiating first.

“We’re proud to provide our team members with strong compensation and exceptional benefits,” the Cupertino, California-based company said. “Since 2018, we’ve increased our starting rates in the U.S. by 45 per cent and we’ve made many significant enhancements to our industry-leading benefits, including new educational and family support programs.”Article content

“Workers are seeing these tactics for what they are — desperate attempts to prevent them from having a real say in their working conditions,” CWA secretary-treasurer Sara Steffens said in a statement. “Money is no match for workers who are ready to claim their power.”Article content In this file photo taken on April 24, 2022, Amazon Labor Union leader Christian Smalls speaks during a rally.Dozens of workers at the San Bernardino facility — an air hub — participated in the one-day strike Friday, demanding better working conditions and raises of US$5 per hour. Carrying signs and chanting “living wages now,” they marched in front of the facility, which employs more than 1,500 people. Many of the workers at the site load and unload cargo planes.

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