The recent discovery of overstated circulation data at SPH Media Trust (SMT) will not affect the Government’s decision to fund the media company, as the reasons to help develop local newsrooms remain valid, said Minister for Communications and Information Josephine...
The reasons for funding SMT, aired and debated in Parliament in 2021 and 2022, remain as valid today, she said of the findings her ministry made after a review sparked by the circulation issue.
But she added: “SMT’s Board and management must also be mindful of their public duties, their responsibility to maintain the public’s trust in their newsrooms and journalists, and the need to discharge these responsibilities in a diligent and timely manner.”In this regard, the Government’s focus is on readership and reach, which measure how many people read the publications, and not circulation, which measures how many copies are sold or distributed.
The key performance indicators the Government will look at to assess SMT’s performance include the total reach and engagement of the company’s products, especially on digital platforms, and also specific reach indicators for vernacular groups and young people, she said, noting that the indicators will determine the amount of funding.
“Funding will be disbursed only if SMT provides satisfactory regular updates on where and how funding has been utilised, and future business plans. The Government will also review the funding quantum during the midterm and adjust KPIs and funding where necessary,” Mrs Teo said.
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