Red Cross name, logo to come off historic Jacksonville Beach lifeguard station

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Red Cross name, logo to come off historic Jacksonville Beach lifeguard station
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  • 📰 Florida Times-Union
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Changes are coming for Jacksonville Beach's lifeguard tower, which is on the National Register of Historic Places.

Under the agreement, the closing is to take place on or before March 31, 2023. Within 30 days of that, the Red Cross logos will be removed. The city shall no longer refer to the building using the American Red Cross name, but the new name has not been finalized at this time.

For many years, volunteer guards, wearing old-fashioned blue suits, had worked for free on Sundays and holidays during beach season. Paid Jacksonville Beach Ocean Rescue members, some of whom overlapped with the volunteer guards, worked the other six days of the week, though often took on free shifts as well.

This matters, the city says, because in the original deed, the city gifted the property to the Red Cross on the condition it was to be returned once the organization stopped using the facility. That lawsuit is still open, and volunteer guards are still hoping to return to duty at the station, a landmark oceanfront structure off Beach Boulevard that's topped by a five-story tower called the"peg," where lifeguards are posted to scan the beach in either direction.

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