Reddit’s average daily traffic fell during blackout, according to third-party data
where he attempted to cast aggrieved users and moderators, many of whom give countless hours of their free time to make Reddit the vibrant platform it is today, as unreasonable. “These people who are mad, they’re mad because they used to get something for free, and now it’s going to be not free,” he said in anBut beyond those signs, it was hard to tell how much of a practical effect the protest had on the website’s traffic. Now we have a better idea.
Over that same time period, Similarweb recorded a more dramatic decrease in the amount of time Reddit users were spending on the platform. The day before the protest began, an average session on the website was about eight minutes and 31 seconds long. A day later, that metric fell to seven minutes and 17 seconds, or the lowest that stat has been in the past three years. Reddit did not immediately respond to Engadget’s comment request.
Looking forward, a temporary drop in daily traffic is unlikely to affect Reddit’s near-term prospects. But as many subredditsand its leadership contemplates policy changes that could change its relationship with moderators, the platform could see a slow but gradual decline in daily active users. That’s unlikely to bode well for Reddit ahead of its planned IPO and beyond.
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