Reebok Launches 'It's A Man's World' Campaign Starring Five Female Creatives

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Reebok Launches 'It's A Man's World' Campaign Starring Five Female Creatives
Singapore Latest News,Singapore Headlines
  • 📰 TeenVogue
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'It’s a man’s world. I feel like I have to prove myself double to show them that I do know my shit and I do trust my talent.'

which featured female athletes, including Venus Williams, and a rendition James Brown’s “It’s a Man’s World,” by Missy Elliott, addressing cultural and gender stereotypes in their industry. The sentiment of the new campaign remains the same: there’s still prevalent bias and discrimination that women endure. Put simply, to make it in a man’s world, women must work twice at hard.

The upshot? They’re twice as good at what they do than their contemporaries who may have had it a bit easier.who are leading the field in otherwise male-dominated industries. Their place in these fields paves the way so that the future generations might not have to fight their way into industries that favor one gender binary over another—or revolve in binaries at all.

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