Friends and colleagues remember Wendell Rodricks, a pioneering designer of Indian fashion. RIPWendellRodricks
Veteran fashion journalist and author Sujata Assomull hails him as “a creative genius”, crediting the existence of resort wear as a category to his pioneering work. “He was among the first designers to talk about sustainability, o
r to take the sari and kurta and marry it with Western silhouettes. He was really the man who gave Indian fusion wear its vocabulary. He nurtured the industry, mentoring young designers, teaching, and writing for fashion magazines. He helped grow fashion into an industry. On the retail side, as one of the first Indian designers to work on collaborations with department store like Shopper’s Stop, he worked to make sure fashion went mainstream.
Stylist and creative consultant Ekta Rajani, who studied under Rodricks as a student at SNDT University recalls the influence he had on her career. “There’s no question that he had a role to play in my success,” she says. “He was one of India’s original stylists. As 19-year-old students, we were not well-traveled and hadn’t really seen anything. But his sheer power of, knowledge and enthusiasm for what he did brought the entire world to our classroom.
Rajani speaks fondly of the designer’s generosity and thoughtfulness. “You would be surprised how many people he’s touched,” she says. It’s these small acts of kindness that stand out the most in conversations about Rodricks. Makeup artist Elton J Fernandez recalls, “There were just these little things he would do, like send me an email of his trip with photographs. In this business, every day is a new day – a new job and a new client.
Other members of the fashion community remember Rodricks as a visionary who was ahead of the curve when it came to issues that have only recently gained wider momentum. TinaParikh, Executive Director of multi-designer boutique Ensemble, remembers a conversation with Rodricks over lunch after hosting an event with him at her store. “He spoke about designing for the social good,” she says.
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