The Purple Jesus recipe from New York's Holywater has become the bar's best-selling drink. It's made with vodka, Kool-Aid, lime and beer (via punch_drink)
It goes by many different names:. Spodie. Trash Can Juice. Grain-alcohol punch. But if you’re in the American South, says Alex Pincus, you’re more likely to know it as Purple Jesus.
Yet, from this inelegant memory rises one of the top-selling drinks at Holywater, a playful New Orleans–inspired restaurant in New York’s Tribeca neighborhood. Co-owned by Pincus and his brother Miles, the restaurant draws on maritime themes and offers a $300 “omakase” seafood tower. “It’s nostalgic. We thought of it as celebrating our youth, in a slightly more responsible but still joyful way,” says Pincus of the drink, reinvented with vodka and “purple Kool-Aid syrup,” then topped up withThe first adjustment was to switch out the base spirit, subbing vodka for the original Everclear. “It’s very hard-core,” Pincus notes of the original formula, “and Everclear’s not legal in New York state.
“We started in a coupe, served up,” he remembers. “It was kind of funny, but it was hard to get the proportions to work in a drink that size. And it really needs ice to drink properly.” The next stop was a rocks glass, but the drink, at the time still a solid mass of purple, “didn’t feel like a slow-sipping cocktail” in that presentation.
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