Researchers, activists try to get ahead of AI-driven election misinformation

New organizations and ad campaigns seek to educate voters and help governments.

New products, guides and accountability initiatives are flooding the inboxes of election authorities and participantsMajor tech companies have been cutting back their internal investments in election integrity work, and the newest AI companies lack the resources and relationships to effectively manage the risks their tools pose to elections.at the U.K.

Led by Rappler CEO and Nobel Peace Prize winner Maria Ressa and Camille François, a researcher known for her work uncovering, founded by National AI Advisory Committee member Susan Gonzales, plans a campaign showing viewers what AI-generated deepfake election ads look like. The end goal, Gonzales told Axios, is to educate the target audience of young people of color, who can then educate older family members.

"If you are at a platform, you need to have metrics and should be prepared to show your work publicly," Integrity Institute's Katie Harbath said.Share on linkedin

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