TRAX, a GIC-backed startup providing computer vision and in-store analytics for the retail industry, has joined Singapore’s unicorn stable after closing a US$100 million investment to expand its footprint in China and globally. Read more at The Business Times.
On Tuesday, Hopu’s managing director Gunther Hamm said: “We are convinced that Trax can grow rapidly in China’s consumer landscape.”
Trax said on Tuesday that the latest round of funding will go into accelerating its innovation and mass-market deployment of its retail solutions. Trax is eyeing an initial public offering in the US within the next 18 to 24 months, and said in May that it was also in talks with the Singapore Exchange for a potential dual listing.
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