Amazon.com Inc's Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, ...
NEW YORK: Amazon.com Inc's Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other US retail companies, rivaling the Thanksgiving holiday's Black Friday as a driver of sales.
Amazon's break-neck pace of growth, which has seen increasing numbers of shoppers ordering online instead of going to brick-and-mortar stores, is pushing other retailers to respond as they seek to remain competitive. Last year, when Prime Day lasted 36 hours and faced technical glitches, online shoppers bought more than 100 million products worldwide, at the time recording the largest daily sales for Amazon's own-brand Echo range of smart speakers, while the Fire TV Stick with Alexa Voice Remote and Echo Dot were the best-selling devices.
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