Founded in late 2015, Revry markets itself as the first global LGBTQ streaming app, hosting more than 4,000 hours of films, shows, podcasts and music.
When filmmaker B. Danielle Watkins pitched her series about two lesbian roommates living in Las Vegas to a large streaming entertainment company, the executives were, at first, complimentary.
“They’re hungry for stories that more reflect what’s going on with them right now, as opposed to the more mainstream [studios],” said Christopher Rodriguez, Revry’s chief business officer. The idea to start Revry came in late 2015 after the company’s chief executive, Damian Pelliccione, bought an Apple TV and realized, as he searched through the app store, that there wasn’t an LGBTQ-specific streaming app.
In 2017, only 14 of 109 films released from major studios included a character identified as LGBTQ, down 6% from the previous year’s total, according to media watchdog GLAAD, which tracks LGBTQ representation in TV and film. Gay men remained the most represented group in film, and there were no trans-inclusive films from major studios in 2017.
To raise more capital, Revry recently held a crowdfunding campaign on SeedInvest, which is kind of like a Kickstarter campaign for start-ups. The company raised $319,840 to finance its growth. Still, Lee said the business faces several challenges. It remains unclear what percentage of the LGBTQ population — an estimated— would subscribe to Revry. Another question is whether the platform will be able to broaden its audience enough to attract people outside of the LGBTQ community.
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