Ricoh Imaging Americas has become the new official distributor for Kenko branded photography accessories, a brand which usually sees its name tied along
Tokina and Kenko merged back in 2011 and while the two brands both service the photography market, they don’t always overlap when it comes to branding. Tokina lenses, for example, don’t carry the Kenko name while Kenko filters don’t carry the Tokina name., which it claimed were the flattest ever produced and were capable of eliminating nearly all distortion.
That sounds great and while these filters were available in Japan, finding them in the United States is a lot more difficult. Outside of finding an importer, it was basically impossible. Ricoh is looking to change that and will bring a wide range of Kenko filters and photo accessories to the U.S. market starting this month. The ZXII filters are on the list of products it intends to distribute as are a series of other filters and adapters. Below is the full list:Obviously Kenko Tokina already distributes in the United States, so it’s not clear why the company didn’t choose to add its line of filters into that equation nor why Ricoh decided to pick them up.
“Kenko makes high-quality optical filters, and we see this as an opportunity for Ricoh Imaging to provide new offerings to our customers, while making Kenko filters available in the U.S.
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