Rivian Rolls Back Big Price Increases on Pre-Orders After Customer Backlash

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Rivian Rolls Back Big Price Increases on Pre-Orders After Customer Backlash
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An outcry from customers led Rivian’s CEO to backtrack on a hefty price increase that would have affected vehicles already ordered.

Originally, the increase would have applied to vehicles ordered before March 1.

"In speaking with many of you over the last two days, I fully realize and acknowledge how upset many of you felt," Rivian's CEO said.quickly backtracked from a plan to increase prices on vehicles that had already been ordered by customers. In a letter to stakeholders on Thursday, Rivian CEO RJ Scaringe acknowledged that Tuesday's price increases"broke the trust" that Rivian had hoped to build with its customers. He said the company's original prices will be honored for all preorders placed as of March 1.

Rivian had said on Tuesday that prices on quad-motor versions of its electric R1T pickup and R1S SUV would increase by about $12,000, and that the increase would be applied to pending orders as well as new ones."In speaking with many of you over the last two days, I fully realize and acknowledge how upset many of you felt," Scaringe wrote.Download our local news and weather app for

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