GOP officials say Deep Root Analytics has cleaned up its act.
The Republican National Committee has rehired a prominent consulting firm it axed after it allowed a massive data breach in 2017.
The data — which included names, birthdays, and personal addresses — was discovered in June 2017 on an Amazon web server by the cyber risk firm UpGuard. UpGuard described the mishap as “perhaps the largest known exposure of voter information in history.” People familiar with the new arrangement say the firm's work for the committee is focused on data analytics and media-tracking projects.
Story continuesAlex Lundry, Deep Root’s co-founder, previously worked on Mitt Romney’s 2012 bid. He has specialized in the targeting of television advertising. This cycle, the outfit’s clients include McConnell and Maine Sen. Susan Collins, both of whom are seeking reelection.
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