The former New England Patriots' tight end will be replacing the talk show host in the annual contest held at SoFi Stadium.
SANTA MONICA, CALIFORNIA - APRIL 09: Rob Gronkowski attends the Nickelodeon's Kids' Choice Awards 2022 at Barker Hangar on April 09, 2022 in Santa Monica, California. , which was called the Jimmy Kimmel LA Bowl for its first two years, will now be called The LA Bowl Hosted by Gronk.
"Football has brought me so many incredible opportunities, and I'm thrilled to return to college football as the host of my very own bowl game," Gronkowski said in a statement. "We are going to light up college football bowl season. This game is going to be epic, so I better see everyone at the LA Bowl Hosted by Gronk at.
"We made a two-year deal with Jimmy and he was great, and it was how do we keep the momentum going from that? How do we stick out as the L.A. Bowl?" Sloan said. "And really we looked across a wide array of opportunities to make that happen and as we kind of got down to it, Gronk just made a ton of sense. He's an exciting guy, a football guy.. He's looking to do really cool and interesting things with his brand post-retirement. And I would say he's been nothing but engaged through the process, so we're super excited to work with him and see where this game goes.
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