British Japanese artist Rina Sawayama feted the launch of the Roberto Cavalli pop-up store at Selfridges with a performance. The likes of Amelia and Eliza Spencer, Amy Jackson, Wallis Day and Amber Le Bon were in attendance.
Azzolari underscored the brand’s focus on a lifestyle concept and not on single products, but rather “with an idea and an ideal that can be traced back to the past.”
The bucolic scene of the capsule is inspired by the Leda and the Swan archival pattern originally designed by founderin 1994. Conceived by creative director Fausto Puglisi, the Wild Leda seasonal capsule comprises ready-to-wear, beachwear, accessories — including the season’s signature Roar Bag and Pettegole slingback shoes — as well as a selection of homeware and furniture pieces.
This marks the brand’s entry into Selfridges, said Azzolari, and London was chosen “also in light of future developments; we have big plans for the city and this marks the beginning of a path and a bigger exposure to the direct-to-consumer platform.”
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