Roberto's Taco Shop: Fulfilling the American dream

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Roberto's Taco Shop: Fulfilling the American dream
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Since the 1960s, it's been hard to miss the bright yellow and orange motif of Roberto's Taco Shops across the area.

NATIONAL CITY, Calif. — Since the 1960s, it's been hard to miss the bright yellow and orange motifs of Roberto's Taco Shops.

Their first jobs here were in the fields picking fruits and vegetables. Eventually, they got into the tortilla business before opening their first Mexican fast food restaurant, serving fresh food made daily. “I think my dad would be really proud of not just us, his kids, but the managers, the operators, the employees, and the connection that there is,” says Jose.

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