Roku launches ad-funded streaming channel in 'stay-at-home' Britain

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Roku launches ad-funded streaming channel in 'stay-at-home' Britain
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Streaming-device maker Roku Inc launched its Roku Channel in Britain on Tuesday, offering free access to more than 10,000 movies, TV episodes and documentaries at a time when the coronavirus is driving demand for stay-at-home entertainment.

The Roku Channel, which is available using a Roku streaming player, Roku TV or pay-TV company Sky’s NOW TV device or Sky Q box, will show British series including “Homes Under the Hammer”, “Ultimate Force” and “Skins” and Hollywood hits like “Get Carter”, the company said.

Rob Holmes, vice president of programming, said there was an opportunity to supplement subscription video-on-demand services like Netflix and Disney+ with a free offer.

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