New analysis for VIP subscribers: $ROKU stock surge belies invaders at the gate
, highlighting increases in active accounts and time spent on the platform, propelled its stock price to increase Tuesday by 10.33% to $106.53 at market close, and continued to rise on Wednesday morning.
The consequences of coronavirus on the economy will have had an impact on profitability, but remember that they only apply to one month out of the three within Q1. With it widely reported that advertising is in decline as advertisers pull back in the face of a likely recession, this will be a challenge for Roku going forward, particularly as advertising is one of the two contributing factors to the $260m in platform revenue the service reported in Q4.
Another problem on the horizon for Roku is that the markets they operate in, connected devices and AVOD, are heating up. Comcast is a great example of this, releasing the Flex in 2019 not for its video subscribers but their broadband-only subs. At first, this seemed a slightly odd move as it came with a $5 monthly fee, but Comcast is following it up with the release of their subscription service Peacock.
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