Streaming company Roku, whose software runs one in three smart TVs in the United States, is turning to the British market as competition with ...
BERLIN: Streaming company Roku, whose software runs one in three smart TVs in the United States, is turning to the British market as competition with Silicon Valley giant Amazon goes international.
"We're the leader by a wide margin in the U.S., and we're just starting to get serious about international markets," Wood said on the sidelines of the IFA consumer electronics fair in Berlin.AdvertisementIn Europe, Roku faces the might of Amazon, which unveiled a string of deals a IFA to bring its Fire TV platform to living rooms, partnering with Grundig, JVC and Toshiba.
"Roku is at a crossroads," said Pescatore."If you want to watch YouTube or Netflix, you just need a device."Thanks to its control of the user interface, Roku TV has struck aggregation deals with a roll call of content providers - including new arrivals Apple+ and Disney+.
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