In a major change, Rotten Tomatoes will no longer allow users to post audience reviews before a film hits theaters.
Brie Larson in Marvel Studios'"Captain Marvel," which has been hit by trolls on audience review sites, including Rotten Tomatoes.
And yet, according to the highly influential website Rotten Tomatoes, only 28% of moviegoers are interested in seeing Marvel Studios’ first superhero film with a solo female lead. What gives?Blame online trolls, who have previously waged campaigns to lower audience ratings for movies including “Star Wars: The Last Jedi” and. Such “review bombing” efforts are a serious problem for Rotten Tomatoes, which depends on credible ratings to drive traffic to its free website.
In a major change, Rotten Tomatoes will no longer allow users to post audience reviews before a film hits theaters, the Beverly Hills company told The Times on Monday. Users will now have to wait until a movie’s actual release to review and rate a film. The company is also changing the way it polls moviegoers about whether they want to see a film.
“We said, ‘Why are we turning this into a blog where we have people debating one another about a movie they haven’t seen?’ ” Yanover said in a phone interview. “There’s not enough value to continue doing it.”
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